We have heard the term SEO or Search Engine Optimization at some point in our interaction with internet marketing. Digital marketing components include SEO marketing. And for persons interested in understanding what SEO is and how it works, I hope I can do this explanation justice. So, What is SEO?
What is SEO- Search Engine Optimization
Digital marketing focuses on driving traffic or numbered customers to websites. The use of SEO is applicable for attaining this feat.
The type of website traffic; is determined by the keywords searchers use to gain information about any brand. The content associated with the brand and its relevant information is what search engines use to guide searchers to the right website with the right content they are looking for. All this is achieved organically. Knowing what people are looking for and can facilitate their online solutions are the answers to these questions.
Search engine crawlers scower the internet, searching for the answer that fits your keywords and presenting it to customers needing this information. The key factor for SEO is for them to know the answers you require based on the keyword input. Then the search engine crawlers direct you to the relevant website.
How Does Search Engines Achieve This
Because content is the way search engines transmit information to people, these search engines crawlers scower the internet for the relevant keyword content. Whether on web pages, videos, flyers, PDFs, the content is matched, with the questions or keywords of the search conducted; to ensure the people’s queries are answered. Without people, search engines would not be productive.
The process of crawling and indexing looking for information by them, and discovering every content concerning your query. The content is then cataloged to find which website content matches your query. The content which matches your query is ranked based on the listings on your search done on Google, Bing, or Yahoo.
Have you ever searched and; the list of website options that pop up on the above search engines contain your answer? Well, the process described is precisely what search engines do. The cataloging displays results for any search for you to choose which is more fine-tuned to your needs. This is how SEO works for websites listed on Google, Bing, and Yahoo. The first website or, #1 on that list, is ranked the best and most content filled for needed information.
There is a war for rankings on these search engines, so SEO specialists need to ensure content posted on any website has content-rich information. This ensures customers are sold on your brand of products and services when needs are met.
Organic Searches and What Does it Mean
We mentioned organic searching as what happens with using effective SEO practices. An organic search, is not paid to advertise it is affording posted content to have, as explained by MOZ SEO 101: “As we said earlier, organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. But with the way search has changed, how can we spot organic results today?
SERPs The Required
Today, search engine results pages — often referred to as “SERPs” — are filled with both more advertising and more dynamic organic results formats (called “SERP features”) than we’ve ever seen before. Some examples of SERP features are featured snippets (or answer boxes), People Also Ask boxes, image carousels, etc. New SERP features continue to emerge, driven largely by what people are seeking.” End Quote.
These searches are more targeted, for example, people searching for “the best Cannabis Dispensaries in Denver.” You will see a listing of Cannabis Dispensaries in Denver automatically pop up for you choosing. No longer will you need to wade through massive amounts of website content for the information. SERPs make searches more direct! If the information required is easy to acquire, consumers will utilize that website for information on the service that needs more often than not. Hence digital marketing experts engage SEO to know this.
SEO Marketing Content Driven
Google; is the highest-ranking search option on the internet. Websites need to ensure content posted is informative and relevant. They must contain keywords strategically placed in headers and sub-headers; mainly in the title of your article and also, in the body of the content.
Before, Google required content stuffed with keywords, which most writers would only write content with these keywords and no substance. People searching for answers had a hard time getting relevant information from these sites.
Today, content has to be rich with information, utilizing keywords in various formats while attracting crawlers to the relevance of your content for listing. The SEO specialist has to ensure any freelancer engaged in writing content understands this. Because marketing with SEO is relevant to consumers driven to the website, unique content has to be the desired result.
Another strategy SEOs can utilize is Link structure. Have you been on a website and seen underlined keywords in blue? They are links embedded in the content for more information available to searchers. The content attached to the sub-link, of course, must be relevant. This ensures crawlers can read the content, verify what is written, and, catalog your content for high ranking on Google.
The Purple Noodle Conclusion
Staying ahead of the competition; and utilizing SEO marketing practices to promote your website must be the common denominator. The strategies are not generic. Marketing options are changing so fast it is necessary to keep abreast of your competitions’ strategy and be ahead of the game. There have to be forward thinkers on your digital marketing to engage the marketing options effectively, like SEO. The applications ensure the client’s business success and start a conversation which translates to more customers using the brand.
Since a business is to make a profit, why not utilize the best digital marketing strategies available to ensure this happens! And Search Engine Optimization is one such strategy!
Source:
1. https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary
2. https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing
