Social Media Marketing Strategies: Building Brand Awareness and Engagement

Social Media Marketing Strategies: Building Brand Awareness and Engagement

In social media marketing, understanding brand awareness is crucial for building a solid online presence. In this section, we will explore the definition of brand awareness and its importance in the realm of social media. Discover how effective social media marketing strategies can skyrocket your brand’s visibility and engagement among the target audience. With the right tactics, you can establish a solid foundation for your brand and unlock countless growth opportunities. So, let’s delve into social media marketing strategies. 

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Definition of Brand Awareness and its Importance in Social Media Marketing

Brand awareness is essential for social media marketing. It’s the recognition and familiarity of a brand among its target audience. Brands must use various strategies to build trust, credibility, and loyalty. These include engaging content, increased reach and engagement, and paid advertising.

Marketers must research their target audience. They need to analyze demographics, interests, and behaviors. This helps tailor social media marketing efforts. Platforms serve as search engines providing access to data about the target audience. Observing competitors helps understand preferences.

Staying updated with trends and interests is essential. Following thought leaders helps marketers remain current. Choosing the right platforms is vital for effective brand awareness campaigns. Tailoring content to each platform’s preferences and limitations ensures maximum engagement—a crucial social media marketing strategy for engaging vital consumers.

Visual content is vital for capturing attention. Incorporating images and videos makes campaigns more engaging. Relevant content helps build credibility and trust. Leveraging current trends and viral topics boosts visibility. Using relevant hashtags expands reach beyond followers. Engaging with comments, sharing opinions, and starting discussions encourage engagement. Influencers who share the same target audience also help increase brand awareness.

Organic reach is limited; paid advertising allows targeting content to the right audience. Measuring success is essential in evaluating effectiveness: tracking engagement statistics and referral traffic. Social listening tools monitor conversations. Conducting brand surveys helps assess customer perceptions and sentiments.

Understanding the Target Audience in Social Media Marketing

Understanding your target audience is the key to successful social media marketing. This section dives into gaining deep insights about your audience, from demographics and interests to behaviors. Moreover, we’ll explore using social media platforms as search engines to unravel valuable information about your target audience. Additionally, we’ll examine how observing competitor engagement and following industry thought leaders can provide valuable insights into your audience’s preferences and interests. Get ready to supercharge your marketing efforts by truly understanding your target audience.

Researching and Analyzing the Target Audience’s Demographics, Interests, and Behaviors

Researching and analyzing your target audience is essential for successful social media marketing. Gather info on age, gender, location, etc., to create resonant content. Research their interests and preferences to provide value. Analyze their online behaviors to optimize strategies.

Use social media platforms as a search engine for data on user likes, dislikes, and purchase history. Analyze this info to motivate your target audience and adjust tactics. Observe competitor engagement to uncover trends.

Follow industry thought leaders on LinkedIn and Twitter for insights into changing audience interests and preferences. Adapt strategies to ensure relevance and engagement.

Unlock the power of social media: your search engine to uncover audience insights!

Using Social Media Platforms as a Search Engine to Gain Insights About the Target Audience

Researching and analyzing your target audience’s demographics, interests, and behaviors is essential. Social media platforms can give you insights into the topics that resonate with them and who they follow. Watching what your competitors are doing on social platforms helps you understand your target audience’s preferences and what content they engage with.

You can also use social media as a search engine to gather information about your target audience. This will help you create and engage with them in meaningful ways. Additionally, it’ll help you decide which social media platforms are most suitable for reaching your desired audience. Focus on 1-3 platforms instead of spreading resources too thin to maximize reach and engagement. A social media marketing strategy that is more economical overall- not every platform suits all businesses.

89% of marketers use social media platforms to gain insights about their target audience – so oversee your competitors! Their audience’s preferences could reveal valuable insights about yours.

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Observing Competitor Engagement to Understand the Target Audience’s Preferences

Analyzing competitors’ engagement on social media can provide valuable insights into the interests and preferences of the target audience. To do this, businesses should:

1. Identify similar competitors in the industry to understand their target audience.
2. Observe how they interact with their followers on social media.
3. Take note of the posts that receive high engagement.
4. Analyze the language, tone, and style used in captions and comments.
5. Identify the topics and themes that generate the most interest from their audience.

87% of marketers use social media platforms for brand awareness purposes. While studying competitor engagement can be helpful, it is essential to differentiate oneself by offering a distinct value proposition that still meets customer needs and preferences. Stalking thought leaders on social media can provide valuable insights into the target audience’s interests.

Following Thought Leaders in the Industry to Stay Updated with the Target Audience’s Interests

Thought leaders in the industry are vital in helping businesses stay informed of their target audience’s interests. Companies can gain insight into the latest trends, preferences, and advancements by following these influential individuals. This helps them tailor social media marketing strategies to connect with their audience.

Staying ahead of the curve means keeping an eye on thought leaders. They often share information, expertise, and opinions on social media, blogs, podcasts, and at conferences. Observing their followers helps businesses understand their target audience’s needs and preferences.

Thought leaders have a solid online presence and many followers. Companies can gain insight into their target audience’s desires, challenges, and aspirations by engaging with and observing their interactions.

Following thought leaders helps businesses understand their target audience and position themselves as knowledgeable sources. Companies can build more vital brand awareness and engagement by leveraging the knowledge shared and incorporating it into their marketing strategies.

Choosing the Right Social Media Platforms

When it comes to effective social media marketing strategies, choosing the right platforms is crucial. This section will explore identifying the social media platforms where your target audience is most active. We’ll also discuss the benefits of focusing your efforts on a few key platforms instead of spreading your resources too thin. Additionally, we’ll highlight the importance of tailoring your content to suit each platform’s preferences and limitations. Get ready to optimize your brand’s presence and engagement on social media.

Identifying the Social Media Platforms Where the Target Audience is Most Active

1. Research your target audience’s demographics, interests, and behaviors.
2. Use social media as a search engine to gain insights.
3. Analyze how competitors engage on different platforms.
4. Follow industry thought leaders to stay updated.
5. Continuously monitor your target audience’s activity.

These steps can help you identify the social media platforms where your target audience is most active. Optimize your social media marketing efforts by targeting the right platforms with relevant content. Allocate your resources wisely and create engaging content that resonates with your audience. Monitor activity and keep up with industry trends. Don’t be a jack-of-all-trades master of any – focus on a few select platforms to maximize your brand’s impact concerning your social media marketing strategies.

Focusing Efforts on One to Three Platforms Instead of Spreading Resources Too Thin

Social media has many outlets, so focusing on a few is essential rather than spreading resources too thin. Research your target audience’s demographics, interests, and behaviors. This can be done with social media search, competitor engagement, and following industry leaders. Use this info to decide where to allocate resources.

Once you know the platforms, tailor content to the preferences and limitations of each. Visuals like images and videos are essential for capturing attention. Offer valuable, relevant content and utilize storytelling. Leverage trends and relevant hashtags. Engage with comments, share opinions, and start discussions. Collaborate with influencers who have the same target audience.

Paid advertising can also be used to boost reach and engagement. Track and analyze paid campaigns for optimization. Measure success by tracking engagement and referral traffic. Use social listening tools and surveys to assess audience perceptions and sentiments.

Tailoring Content to Suit Each Platform’s Preferences and Limitations

Tailor content for each platform’s preferences and limitations to enhance your social media presence. Understand the audience’s expectations on each platform.

For example, LinkedIn does well with professional and industry-related content. Conversely, Facebook favors a mix of informative posts, entertaining videos, and engaging questions.

Align your content strategy with the platform’s preferences.

Look into other factors, too, like posting frequency and timing. Each platform has its algorithm that prioritizes certain types of content—experiment with posting schedules to get maximum visibility. Study the algorithms to optimize your reach.

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Creating Engaging Content

Creating Engaging Content – Unleash the power of visual content, provide value to your audience, captivate with storytelling, and experiment with a social copy to boost engagement!

Understanding the Importance of Visual Content and Incorporating Images and Videos

Visual content is critical for social media marketing to build brand awareness and engagement. Incorporate eye-catching visuals into your strategy to capture your audience’s attention and engagingly convey your message.

Images and videos are more memorable than plain text. They grab the eyes of users scrolling through feeds while conveying info excitingly. Additionally, visuals evoke emotions and create deeper connections with viewers, increasing loyalty and engagement.

Visuals also simplify complex concepts, making it easier for people to understand your message.

Integrating visuals into your social media strategy is essential. Please ensure they’re relevant and highly quality, optimized for each platform. This can help your brand stand out and increase engagement, awareness, and conversions. Don’t miss out; start incorporating visuals today!

Providing Valuable and Relevant Content That Addresses the Target Audience’s Needs

Creating valuable and pertinent content is essential for any brand to meet its target audience’s requirements adequately. Brands must understand their audience’s demographics, interests, and behaviors to do this. Research, analyze the target audience, use social media as a search engine, observe competitor engagement, and follow industry thought leaders. The aim is to produce content that catches the target audience’s eye and provides information or solutions that meet their needs.

To provide suitable content that meets the target audience’s needs, brands should also utilize visual components such as pictures and videos. Visual content has been proven to be highly engaging and can better convey messages. Through deploying storytelling techniques, brands can captivate their audience and create a firm connection with them. Furthermore, experimenting with different social copy styles can help brands determine what resonates best with their target audience.

Increasing Reach and Engagement in Your Social Media Marketing Strategy

Increasing reach and engagement is another critical factor in providing appropriate content for the target audience. Brands can exploit social media trends and viral topics to raise visibility among their target audience. Utilizing relevant hashtags can also expand reach by connecting with a broader audience interested in similar issues and themes. Participating in comments, sharing opinions, and initiating discussions can increase engagement.

Paid advertising can also play a role in making sure that suitable content reaches the right audience. Although organic reach has certain limitations, paid distribution allows brands to target their content directly to those likely to find it valuable. Monitoring and analyzing the performance of paid campaigns helps brands figure out which tactics are successful in reaching and engaging their target audience.

Using storytelling techniques to captivate and connect with the audience

Storytelling is a powerful tool for captivating and connecting with audiences in social media marketing. Through stories, brands can show their values, mission, and identity in a relatable way. Plus, they can evoke emotions and create loyal customers.

Start by understanding your target audience. Research their demographics, interests, and behaviors to craft stories that resonate with them. Then, tailor your storytelling to each platform’s preferences and limitations.

Experiment with formats like images, videos, infographics, and interactive content like polls. Include user-generated content, too, to get your audience involved.

It’s like testing flavors of ice cream to find the one that makes your audience scream for more!

Experimenting With Social Copy to Find What Resonates With the Target Audience

Social media marketing requires experimenting with the social copy. Tailor language and tone to better connect with the desired demographic. Use this 6-step guide to help find what resonates:

1. Research the target audience’s preferences. Craft messages that align with their values.
2. Create multiple message variations. Test different approaches.
3. Conduct A/B testing. Publish different versions simultaneously. Compare performance metrics.
4. Monitor engagement metrics. Likes, shares, comments, click-through rates.
5. Analyze customer feedback. Note any strong connection or resonance.
6. Iterate based on data. Refine social copy over time. Maximize engagement.

Be daring and take risks. An unconventional social copy can lead to successful results.

Increasing Reach and Engagement

Increase your social media reach and engagement with these powerful strategies. Learn how to leverage social media trends and viral topics to boost visibility. Discover the benefits of using relevant hashtags to reach a wider audience. Engage with comments, share opinions, and start discussions to increase engagement. Plus, explore the effectiveness of collaborating with influencers who share your target audience. Get ready to propel your brand’s presence to new heights!

Leveraging Social Media Trends and Viral Topics to Increase Visibility

Keeping up with trends and viral issues can help brands increase visibility on social media platforms. Hashtagging and participating in conversations around popular topics can get the brand’s content in front of more people. It also shows the audience that the brand is relevant and in tune with what’s happening.

Plus, trending content is more likely to be shared, increasing organic reach and potential virality for the brand’s message.

To make this strategy work, brands must stay updated on current trends, understand what resonates with their target audience, and be agile enough to create timely content that captures the momentum of viral topics. Leveraging social media trends and viral topics can lead to excellent brand success!

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Using Relevant Hashtags to Reach a Wider Audience

Hashtags act as keywords for users to search for on social media platforms. Brands can use relevant hashtags to increase visibility to a broader audience interested in those topics. Reaching beyond immediate followers, using hashtags allows brands to tap into specific communities or interest groups.

Researching target audience interests and preferences help identify which hashtags will resonate with them. Analyzing competitor engagement can provide insights into popular hashtags. Collaborating with influencers in the same target audience can amplify reach and exposure to new audiences.

Using relevant hashtags is a great way for brands to increase visibility and reach on social media. Strategically using hashtags expands the audience base, attracts new followers, and engages individuals with the same interests.

Engaging with Comments, Sharing Opinions, and Starting Discussions to Boost Engagement

Responding swiftly to comments and messages is critical for brands to show they are attentive and eager to connect with their audience. Inviting users to voice their opinions demonstrates an inclusive attitude, deepening the relationship with followers. It is also essential to talk about trending topics, positioning the brand as a dependable source of knowledge. Engaging in conversations allows for collecting helpful feedback from customers. Sharing personal experiences tied to the brand can spark emotion and further strengthen engagement. All these tactics can help create a positive online presence, attract more followers, and gain higher visibility on social media.

Moreover, using social listening tools is essential to keep track of conversations about the brand. By monitoring what people say, brands can quickly address any concerns and demonstrate commitment to customer satisfaction, leading to a more favorable sentiment towards the brand.

Collaborating with Influencers Who Share the Same Target Audience

In today’s digital world, brands need to recognize influencers who hold a strong position on social media sites where their desired audience is most active. Brands can collaborate with influencers who have the same target audience, so they can benefit from their impact and ability to reach out.

One successful plan is to build partnerships and associations with these influencers. Together, they can draw from the knowledge and trustworthiness of influencers in certain areas. This helps earn customers’ trust and establishes a positive relationship between the brand and the influencer’s followers.

Producing content is another prominent part of this collaboration. By crafting content that resonates with the intended audience and fits with the influencer’s brand, brands can interact successfully with their audience. This content should be genuine and sincere to ensure it is accepted by both the influencer’s current audience and the brand’s desired audience.

Also, joining forces with influencers permits brands to use the influencer’s current audience base. By distributing the jointly created content to the influencer’s followers, brands can spread their message and widen their brand’s visibility.

To continue long-term success, maintaining continuing relations with influencers is vital. By continuing to work with influencers, brands can create sustained involvement from their target audience and keep their brand at the top of their audience’s minds.

By handling this strategy well, brands can increase their reach and create themselves as reliable authorities within their sector. This places the brand as a valuable support for developing brand awareness and engaging with their desired audience. Ultimately, joining forces with influencers with the same target audience is a potent strategy for brands to build brand commitment and connect with customers on a deeper level.

Paid Advertising

Understanding the limitations of organic reach, using paid distribution to target the right audience, and tracking and analyzing campaign performance – delve into the world of paid advertising in social media marketing strategies.

Understanding the Limitations of Organic Reach and the Need for Paid Advertising

Organic reach on social media is limited. Only a few people will see your brand’s content without promotional efforts. To increase reach and visibility, businesses need to use paid advertising strategies.

Paid advertising enables brands to target particular audiences. It also helps them bypass algorithms prioritizing content based on user behavior and interests. Plus, it provides more control over messages’ placement, timing, and frequency.

Using paid ads is like using a GPS. Businesses can locate their target audience and ensure their brand’s message reaches the right people. Understanding the limitations of organic reach, and the need for paid advertising, helps businesses maximize brand awareness.

Using Paid Distribution to Target Content to the Right Audience

Paid distribution is a great way to get your content to the right people. By targeting specific demographics, interests, and behaviors, brands can optimize their reach and engagement on social media.

Customizing visuals, captions, and formats is vital to success. Plus, targeting options can be selected based on age, location, gender, and interests.

Tracking and analyzing campaigns helps brands make data-driven decisions for better results. This way, paid campaigns offer a powerful combination of marketing and financial savvy.

Tracking and Analyzing the Performance of Paid Campaigns

To evaluate success, businesses must track and analyze their paid campaigns. This data-driven approach also helps them optimize strategies for better engagement. Therefore, wider audiences are reached, and more vital brand awareness is built in the competitive social media landscape.

Businesses can use tracking tools and analytics platforms to monitor campaign performance in real-time. This enables timely adjustments and optimizations. Comparing the performance of different campaigns shows trends, patterns, and insights. Audience demographics, interests, and behaviors are examined. This helps businesses understand which segments respond best to paid campaigns.

Cost per acquisition (CPA) and return on investment (ROI) metrics measure the effectiveness and profitability of paid campaigns. Tracking and analyzing performance is vital to measuring success. With the help of these tools, businesses can optimize social media strategies for maximum brand awareness and engagement.

Measuring Success

When measuring success in social media marketing strategies, there are a few key elements to consider, from tracking engagement statistics and referral traffic to monitoring conversations about the brand on social media through social listening tools to conducting brand surveys to assess audience perceptions and sentiments. Each sub-section of this section will dive into these essential aspects, providing valuable insights on effectively evaluating brand awareness and engagement strategies.

Tracking Engagement Statistics and Referral Traffic to Evaluate Brand Awareness Campaigns

Assessing brand awareness campaigns on social media necessitates tracking engagement statistics and referral traffic, such as likes, comments, shares, and click-through rates. This data provides insights into the success of the campaign. It helps discern areas for improvement too!

Furthermore, analyzing referral traffic allows businesses to understand which social media platforms bring the most visitors to their websites. Consequently, this information helps them sharpen their social media strategies by focusing on the platforms that generate the most referral traffic.

Therefore, for best results, regularly check engagement statistics and referral traffic trends to make data-driven decisions for optimizing brand awareness campaigns on social media.

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Using Social Listening Tools to Monitor Conversations About the Brand on Social Media as a Marketing Strategy

Social listening tools allow businesses to stay informed of conversations about their brand on social media. These tools provide valuable insights into customer needs and preferences, potential improvement opportunities, and future marketing strategies.

Businesses can:

• Stay Up-to-date: Monitor the latest trends and discussions related to the brand.
• Identify Influencers: Identify and collaborate with people who talk about the brand.
• Create Tailored Content: Obtain feedback on what topics resonate with the target audience.
• Manage Online Reputation: Quickly address any negative feedback or misunderstandings.

Social listening tools also offer analytics to track the performance of brand awareness campaigns. Brands can use these metrics to assess their marketing efforts. Plus, they can use the tools to compare themselves to competitors by analyzing sentiment around their competitors’ names or products.

By leveraging social listening tools, businesses can gain knowledge about their target audience, engage customers, shape positive brand perception, resolve issues swiftly, and stay ahead of rivals. They can also conduct surveys to uncover the truth about customer sentiment.

Conducting Brand Surveys to Assess Audience Perceptions and Sentiments

Brand surveys can be a great way to measure audience perceptions and sentiments. Therefore, companies can get feedback from their target market and gain insight into how their brand is seen. These surveys also help them understand what resonates and identify areas for improvement. Looking at the answers, they can make informed decisions about their marketing plans and change their messaging.

Plus, surveys provide an opportunity to assess customer satisfaction and loyalty. Asking questions about the brand experience helps measure satisfaction and find improvement areas. Surveys also let them measure the success of branding efforts and determine if they convey their desired identity.

Creating survey questions that capture the correct information is essential for effective brand surveys. Companies should use a mix of closed-ended and open-ended questions for quantitative and qualitative data. Selecting a sample of respondents that reflects the target audience demographics is also crucial.

Pro Tip: Be clear with respondents about the survey’s purpose and tell them their feedback will be used to improve the brand experience. Also, offering incentives like discounts or exclusive offers can help encourage people to participate.

Social media can help build brand awareness and engagement, turning followers into fans and fans into advocates.

Conclusion

In conclusion, it is vital to recap the significance of social media marketing in building brand awareness and engagement. We’ll also delve into the necessity of ongoing monitoring and optimization of social media strategies to ensure their effectiveness. With the power of social media, businesses can expand their reach and create meaningful connections with their target audience. So, let’s explore the key takeaways and actionable insights in this final section.

Recap of the Importance of Social Media Marketing for Building Brand Awareness and Engagement

Social media marketing is critical for brand recognition and interaction. Businesses can use different social media sites to contact their target group quickly. Researching and investigating the target audience’s demographic, interests, and habits is vital to comprehending their likes. Additionally, monitoring competitor engagement and following industry experts help stay current on the target market’s interests.

Choosing the correct social media platforms where the target group is most active is vital to improving brand visibility. Concentrating on one to three platforms is essential instead of distributing resources too thin. Customizing content to suit each platform’s needs and limits further increases engagement.

Producing engaging content is a significant part of social media marketing. So, visuals like images and videos significantly affect audience engagement. Also, supplying valuable and appropriate content that meets the target audience’s needs helps to set up credibility and trust. Storytelling methods are helpful for captivating and connecting with the audience while experimenting with social copy helps to find what works best.

To boost reach and interaction, utilizing social media trends and viral topics can significantly increase visibility. Therefore, using pertinent hashtags helps to reach a wider audience by classifying content effectively. Interacting with comments, sharing opinions, starting discussions, or teaming up with influencers with a similar target group are necessary strategies for driving engagement.

Organic reach has its limits. However, paid advertising can be beneficial for targeting content to the correct audience efficiently. Evaluating and analyzing the performance of paid campaigns enable marketers to refine their strategies further.

Evaluating success in brand awareness can be done by tracking engagement numbers, analyzing referral traffic, using social listening devices to watch conversations about the brand on social media, or carrying out brand surveys to assess audience perceptions and sentiments.

Emphasizing the Need for Ongoing Monitoring and Optimization of Social Media Marketing Strategies.

Monitoring and optimizing social media strategies is critical to sustaining brand awareness and engagement. Therefore, tracking engagement stats and referral traffic regularly to evaluate the success of brand awareness campaigns. Use social listening tools to monitor conversations about the brand and conduct surveys for feedback from the target audience. Consequently, this monitoring and optimization help companies stay attuned to audience needs and preferences.

To maximize the impact of social media marketing efforts, emphasize the need for continuous monitoring and optimization. And constantly analyze the performance of paid campaigns to understand which content resonates best with the target audience. Adapt content based on findings. Also, monitor trends in social media usage and viral topics to adjust strategies and increase visibility.

In addition, partner with influencers who share the same target audience. Engage with comments, share opinions, start discussions, and utilize relevant hashtags to boost engagement. Also, active participation in online conversations fosters stronger connections with the target audience.

Emphasize the need for continuous monitoring and optimization of social media strategies. Make data-driven decisions that lead to better results in terms of reach and engagement. Adapt to changing market dynamics, consumer preferences, and new platform features. Ongoing monitoring and optimization of social media strategies allow companies to stay competitive in the digital marketing landscape.

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FAQs about Social Media Marketing Strategies: Building Brand Awareness And Engagement

What are some effective social media strategies to increase brand awareness?

Some effective social media strategies to increase brand awareness include choosing the right platforms, creating authentic and high-quality content, consistently engaging with followers, collaborating with influencers, and using emotional storytelling.

How can businesses measure brand awareness through social media?

Businesses can measure brand awareness through social media by using brand surveys to assess audience perception, tracking website traffic, and using social listening tools to understand conversations about the brand on social media.

How can businesses increase brand awareness using social media?

Businesses can increase brand awareness using social media by focusing on one to three platforms where their target audience spends the most time, tailoring content to each platform, utilizing visual content, collaborating with influencers, engaging with customers, taking advantage of trends, and using paid advertising.

What are some best practices for increasing brand awareness with social media marketing?

Some best practices for increasing brand awareness with social media marketing include understanding the target audience, creating tailored and engaging content for each platform, using eye-catching visuals, providing valuable content, using paid distribution, sharing unique opinions, capitalizing on trends, adding humor, being consistent, engaging with others, and encouraging employee advocacy.

How does social media marketing contribute to building brand awareness and engagement?

Social media marketing builds brand awareness and engagement by reaching more customers, establishing a brand’s voice and personality, creating a memorable brand image, facilitating customer communication, building relationships, and increasing visibility through content distribution and sponsored campaigns.

What are some recommended social media tools for optimizing brand awareness strategies?

Some recommended social media tools for optimizing brand awareness strategies include Ahrefs and social mention tools for analyzing and tracking performance—also, templates for streamlined content creation and platform analytics for monitoring engagement levels and targeting specific audiences.