Many Cannabis Small Business owners are happy they have opened their doors. Their challenge is to have customers come through the door for them to start making sales. The problem is that there has to be more effort into this kind of marketing than traditional marketing because we are in the digital era.
Traditional marketing had its place decades ago. The strategy and concepts worked so long as they could spend thousands of dollars to keep their products and services in the customers’ minds. This was true because television, radio, flyers, and mobile announcements were the only options available for advertising. Digital marketing for small Cannabis businesses has changed this concept.
Why Digital Marketing for Cannabis Small Business
Regardless of the size of the Cannabis Small Business, there is a place for them at the digital marketing table. Customers are who generate sales for any business. And, because you don’t open your doors for pleasure, profit is always the targeted goal. With them engaging digital strategies for advertising the products and services, there is only one way to go, and that’s UP!
Benefits of Digital Marketing for Cannabis Small Businesses
Digital means global. For any Cannabis Small Business, their growth concept may only focus on the geographical location, and the customers served within the community. With the introduction of digital marketing, you can expand that vision. Customers outside your location will buy any product or service you have for your brand.
Firstly, the cost of digital advertising is low. The cost of a website may be the only big expense you have, and even this may not break the bank. You may choose to utilize social media marketing as your first option for marketing, which is a great move. Getting your brand within the sight and space of customers via social media is good. They are free advertising because of the option they have to share and discuss anything on the platform.
All customers with a smartphone or computer search for products online. Customers also enjoy interaction with customer agents online that can help solve issues. For any small cannabis business, that connection to customers is crucial. You get to know them and can adjust your communication strategies for easier accessibility and help them know you are listening. This level of communication; is achieved on a global scale. There are over 7 billion people on the planet. For any Cannabis Small Business to connect with over 5 billion of the 7 billion online? Imagine the impact on the brand. And the cost of marketing is less.
Brands and Targeting Their Audience
Unless you are a haberdashery, then you are a brand. Your plan for targeting a demographic for your brand; can be realized online. Keep your communication personalized, and offering help, whether local; or overseas, is a sale. The customers you reach with the digital marketing platform translate into loyalty. Never underestimate the power of customer loyalty to a brand.
Doubts About Digital Marketing And Cannabis Small Businesses
Competition is fierce for any brand. A Cannabis Small Business owner should understand that other people are considering opening a business with similar interests. You may believe it is too costly to invest in online advertising and that using some traditional marketing options is the way to go. Word of mouth is good, but customers are online savvy, and your business is not online; it’s hard to become part of the competition. An online presence is the only way to compete. Remember, over 5 billion people use the internet to search for products and information. It reported the penetration of being recognized is 60%.
Consumers shop online. And they find it convenient, spend less time browsing in person in stores, and have the option of door-to-door delivery; and Payment for purchases online. Browsing for products and services; is also an online activity, which customers find less intrusive. Communication with customers online while helping in the decision-making process helps them decide to purchase.
Engaging a Marijuana Digital Marketing Service
A digital marketing service to be engaged by any Cannabis Small Business should not be a daunting thought. The business owner working alongside the digital marketer; can talk along the lines of their budget to start. Then, as your customers and sales grow, you determine where next to start advertising.
One thing for a business owner to understand, digital advertising is effective when you start small and, after saturation on one or two platforms of your product, then you utilize more options. So, you gradually grow within the global space; while strengthening your brand. Digital marketing is not a magic wand but a scientific platform that works for millions of businesses to stay competitive by utilizing marketing strategies. It cements the legitimacy of your brand within the consumer space. Because online searches are done by consumers to verify the company’s legitimacy, you will definitely lose customers if you are not found in the results search listings.
Digital Marketing Options for Cannabis Small Businesses
As mentioned earlier, digital marketers have options for marketing within their portfolios. They are:
- Search Engine Optimization (SEO)
- Brand Website
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
Any of the above digital marketing options are applicable for a minor cannabis business to use when starting its online campaign.
The Purple Noodle Conclusion
Understand there is fierce competition in any business. And digital marketing is being used by companies to remain viable. You must be within the digital space no matter what product you sell. Engaging a digital marketer, Cannabis Small Business owners must research to understand as much as they can about what it entails. By doing so, you; can have an intelligent conversation with the service you engage. You will know what to expect based on the plan of action decided on. This is an investment into the future of your business. The ROI- rate of investment is sure, and with newfound capital, there is always room for growth.
