Cannabis SEO: What is Cannabis Search Engine Optimization

Cannabis SEO: What is Cannabis Search Engine Optimization?- Purple Noodle Marketing

SEO, or search engine optimization, improves the ranking of a website on search engines. The higher a website ranks, the more likely people find it. SEO can enhance the visibility of a website and its traffic and revenue. In this article, we will deal with cannabis SEO and what is cannabis Search Engine Optimization all about.

Many factors go into achieving a good ranking on search engines. Some of these factors include the quality and relevance of the content on a website, the use of keywords and phrases, the number of backlinks to a site, and how up-to-date the website is. SEO is an essential part of any online marketing strategy. It can help a business attract more visitors to its website and increase its traffic and revenue.

An Introduction to the standard stuff: Search Engine Optimization (SEO)

Search engine optimization, or SEO for short, is changing a web page to rank higher on search engines like Google and Bing. The main goal of SEO is to get people to visit your webpage. More people visiting your site increases your traffic and revenue, which suits you and your business! With all these benefits, what’s holding you back from getting started with SEO? Let’s take an in-depth look at what makes up effective SEO strategies. If you’ve ever wondered how to optimize a website, this guide will teach you everything you need to know about optimizing sites for search engines.

What is SEO?

The best way to think of search engine optimization or SEO for short, is that it’s the process of being found on a search engine. The higher a site ranks on a search results page, the more likely a person will visit that site. Getting started with SEO lets you attract more visitors to your website and increase your traffic and revenue! If you’ve ever wondered how to optimize a website, this guide will teach you everything you need to know about optimizing sites for search engines.

SEO is crucial because it can help websites rank higher in search engine results pages (SERPs), allowing them to be found by more people interested in what they offer. When done well, SEO can also help to improve a website’s click-through rate (CTR) and organic search traffic.

SEO is also important because it can help optimize a website’s use of keywords, part of how Google and other search engines determine what a page is about. This has become increasingly important as more and more people turn to the web for information, and search engines have become better at recognizing natural language. As such, the most basic form of SEO entails writing content that uses keywords appropriately, balancing user intent and search engine algorithms.

Another goal often associated with SEO is increasing backlinks (links from other sites to ones you own). While this can be helpful (and most certainly plays a role in helping websites rank well), quality links are much more valuable than simply having many links – another reason why it’s vital to have good, unique content.

SEO is also essential to social media marketing because it can help individuals and businesses get found more easily on Facebook, Twitter, Instagram, and Reddit. SEO ties into social media sharing because when a website ranks higher in SERPs, its posts are displayed more often in people’s feeds – thus increasing the chances for click-throughs and shares. This is why many social media strategists recommend including a call to action or mentioning your business name at the end of each post you make – it helps others find you by simply searching for your brand name.

With all this talk about how SEO can increase traffic through search engines, it’s easy to forget that SEO is not just about getting clicks. The opposite of what most think of as SEO – paid search (or pay-per-click; PPC) advertising – is more often associated with driving traffic through SERPs. The critical difference between PPC and organic search results is that searchers can determine which result they want to click on based on the information displayed next to it (e.g., ad title, description, price). Organic results are only visible once someone has decided to click through.

When it comes to organic rankings, there are three core areas of focus for any business looking to improve its site’s SEO: On-site optimization (the structure and content on your website), off-site optimization (links and mentions of your brand name elsewhere on the web), and content marketing.

Cannabis SEO: What is it?

Cannabis SEO- search engine optimization is optimizing a website to rank highly in search engines. It cannot be done overnight, but it’s worth investing time and effort into. This guide will outline everything you need to know about cannabis SEO so that you can get started on improving your site!

To understand why cannabis SEO- Search Engine Optimization is essential, first, you must understand how people use search engines. Over 90% of all online searches are performed using Google – and most of these queries involve finding a business nearby or looking up information about a product. Cannabis-related keywords such as ‘marijuana dispensary near me’ or ‘best marijuana strains’ receive hundreds of thousands of monthly searches. With that many results,  if your dispensary’s website isn’t optimized for search engines, you miss out on many potential customers.

As well as getting new customers to find your dispensary, cannabis SEO is also crucial for building brand awareness. By positioning yourself at the top of organic search results, you can attract more attention from the press and other online community members without spending money on marketing or advertising. All this attention can lead to increased social media following, name recognition, and word-of-mouth advertising – even if someone isn’t specifically searching for your dispensary!

You can optimize your site for search engines in many ways, but creating original, high-quality content is the most effective. This means blog posts, reviews of dispensaries in your area, and informative articles about marijuana strains and products. Having lots of varied ranges on your site will help make Google think you are an authority figure in the cannabis industry – thus increasing your search ranking within their system.

When writing blog posts or creating new pages for your website, your target keywords should always be included naturally within the text. Keyword stuffing (adding repetitive keywords into text) will look bad and prevent Google from adequately categorizing your site, leading to decreased SEO rankings because Google considers you less relevant than other sites that don’t contain the same keyword problems.

Since cannabis is still federally illegal in the United States, Google has a slightly different set of rules for ranking sites that deal with marijuana. According to their Webmaster Guidelines, they “will not target websites that sell prescription drugs without a prescription,” which means your dispensary website is safe from being targeted for removal. You still need to watch out for things before becoming too complacent. Here are some guidelines about what to avoid when optimizing your site:

– Don’t use false information on your site

– Don’t purchase links or use services intended to boost your PageRank

– Don’t ask employees or friends or anyone else to write fake reviews for your dispensary

– Don’t use Javascript or other technologies that may harm users’ experience on your site.

If you follow these guidelines, Google will usually leave you alone. However, if they spot anything suspicious on your website, they may temporarily lower your search ranking – so you must monitor your pages closely. If this happens, don’t panic! Make any necessary changes, then wait a few months before re-applying for higher rankings.

By following the steps outlined above, you should be able to see visible improvements in how high your website appears in organic search results within 3-6 months (or even sooner). However, SEO is not something you can ‘set and forget. It would be best if you put in the work regularly to ensure that your website continues to receive relevant traffic and high rankings within search engines. If you need more information about cannabis SEO or cannabis search engine optimization, contact Purple Noodle Marketing – we would be happy to help!

Local Cannabis SEO- Search Engine Optimization

Global SEO is complex. But there are ways to make it easier! Here’s a guide for how global and local search engine optimization differ (and what you need to drive results):

-You don’t have to publish content – 95% of businesses only want keywords related to their services/products, not educational materials; Google Maps’ most significant ranking factor comes from reviews anyway, so focus more on those instead

Why Are Optimizing Websites Important?

Search Engine Optimization has become essential to any online marketing strategy because it allows businesses and websites to reach their target audience. People tend not to visit websites that are low on the search results list, so it’s crucial to get a website ranked high enough to reach it.

In addition, an SEO strategy helps attract organic traffic from various organic search results. This marketing strategy has many advantages, including increasing your exposure and visibility online, creating a good impression with potential leads, and ultimately increasing your revenue by converting leads into paying customers.

Benefits Of Using Search Engine Optimization

SEO offers several benefits for individuals and businesses trying to acquire new customers or maintain their current ones. For one thing, SEO has become an online standard in most industries. To stay relevant, companies must utilize SEO in some way. Additionally, search engines are giving more weight to websites optimized for their users. Lastly, the number of internet users who use a mobile device is rising, and if your site isn’t optimized for mobile devices, you’re missing out on potential customers!

What is On-Site Optimization?

On-site optimizations include title tags and meta descriptions, keyword targeting, using keywords appropriately throughout a website, URL structure, and internal linking. There are also some simple HTML markup elements that most website developers should know how to use – they help search engines understand what is displayed on their site more easily. For example, including itemprop=”name” in a <a> tag will denote that text inside it is the official name of an item (e.g., “Jane Smith’s Resume”). The article element – which requires articletype=”…” – can provide additional context for an article or blog post; for example, including articletype=”press-release” would tell a search engine that a page is a press release.

Search engines focus on three main components of a website when considering its SEO: content, links, and technical aspects. Content refers to all the information available on your site – from text to images to videos – and how you’ve structured it. Links are the incoming links from other sites that point back at yours (and vice versa), which can send search engines essential data about what your site is about and where it stands with others. Technical aspects refer to whether or not keywords are present in metadata (e.g., title tags) and body copy, how the site’s files are ordered, whether they load correctly, and so on.

On-site optimizations are of prime concern for two reasons. First of all, search engines such as Google know that most people rely heavily on the content displayed on a page to decide which result they want to click – meaning it’s crucial to have relevant keywords and topics displayed throughout your site. Second, it’s challenging (if not impossible) to influence factors like backlinks if you don’t optimize your website first. For example, there is no way for a company to control the number and quality of links pointing back at their site without working independently. This means many businesses that rely heavily on off-site optimization strategies may fall behind those with good on-site optimization.

What is Off-Site Optimization?

Off-site optimizations include social media marketing, content distribution, and creating quality backlinks to your site (more about that in the next section). Each social media platform (e.g., Twitter, Google+, Pinterest) tends to be a little different regarding technical specifications and best practices; however, they all require you to submit information about your website to their respective databases so users can easily find you through search engines.

Suppose someone shares an article from your blog on Facebook or Google+, for example. In that case, the site’s link will automatically include several pieces of descriptive text: a preview of what appears in SERPs when users search for your page title, followed by the URL itself, then the description of that URL (which you can edit). This is why it’s vital to have a unique, recognizable title for your pages – if someone searches for something related to your business, they’re more likely to click on the result when they see it has relevant information.

Content distribution is another essential element in off-site optimization; this strategy aims to build backlinks through other people’s content rather than your site. Businesses produce valuable content with their target keywords in mind and share it across social media channels. Ideally, they would like others in the industry to find out about this content and link back to it in some form (generally through an author tag in an article).

If you have ever seen a blog or article with a section at the bottom encouraging readers to leave comments, you’re familiar with this concept. However, not all backlinks are created equal; in fact, Google considers any link from low-quality or “spammy” websites less critical than those on pages relevant to your industry. For example, if an article about wedding cakes lists several bakeries in its content but also links out to random sites like The Pirate Bay, it would make more sense for a search engine to register that Pirate Bay site as being related to weddings because there’s some form of relevant connection. This is why it’s essential for businesses looking to build quality backlinks to understand how search engines determine relevance and authority.

What is Click Through Rate or CTR?

CTR, or click-through rate, is the percentage of people who click on a particular link out of the total number of people who view that link. For example, if your website receives 100 visitors and 10 of them click on a link to your site, your CTR would be 10%. This metric is vital to SEO because it helps determine a page’s rank in SERPs – the higher the CTR, the more likely it is that a page will be clicked on. There are several ways to improve your site’s CTR, but some of the most common methods are:

  • Using enticing and relevant titles
  • Including targeted keywords in your content
  • Making use of social media platforms to share your content

There are many tactics businesses can use to improve their CTR, but they all have one thing in common: they highlight the value of a business’s content. If people are intrigued by what you say or share your information with others, there’s a higher chance that your pages will be viewed and clicked on. Now that we’ve covered off-site optimization strategies, look at Organic Search Traffic.

What is Organic Search Traffic?

Organic-search traffic is the term used to describe website visitors who find your site through a search engine by clicking on a link that is not sponsored (i.e., doesn’t have paid advertising). In other words, these people find your site through the natural or unpaid search results displayed in SERPs. This is the most desirable type of traffic for any business, as it indicates that people are interested in what you say and looking for information on your topic.

Many factors contribute to organic search traffic, but some of the most important ones are:

  • Having a well-optimized website
  • Producing high-quality content
  • Building backlinks from relevant sites
  • Promoting your site through social media

As for the specifics of each, let’s take a look at them individually.

While many tactics can influence these things, here are some factors to keep in mind:

Having a well-optimized website means you’ve done everything possible to provide search engines with clear and concise content about your topic. For example, if you sell shoes online, every page should be optimized for the keywords “shoes” or “online shoe stores.” However, this isn’t enough; it also needs to provide unique value to readers (i.e., why would someone want to click on your site instead of someone else’s?). Ensure that you’re using keywords tactfully throughout your site (particularly within titles and meta descriptions) and that you’re using an SEO-friendly hosting service, as this can significantly impact your site’s ranking.

Producing high-quality content is vital for any business to prosper online. Google took a step further earlier this year by updating its algorithm to enhance user search experience based on three main factors: relevance, authoritativeness, and trustworthiness (known as “RAT” within the industry). To ensure your website passes these tests with flying colors, focus on providing readers with entertaining and informative content – this could be through blog posts or infographics, depending on your target audience. The more useful people find it, the more likely they will click on it and view your site.

Building backlinks from relevant sites is getting other websites to link to your content. Backlinks are referrals, sending traffic to your site and helping improve its ranking in SERPs. The first step is to ensure that you have helpful content that other people want to share with their audiences, then reach out to them on social media or directly through email (with a personal touch) and suggest that they might be interested in sharing it with their readers too. To give yourself the best chance of success, make sure your page contains unique information which can’t be found elsewhere online – this will show both users and search engines alike that you’ve got something new and exciting for them!

Promoting your site through social media means taking a multi-pronged approach, for example:

  • Creating a Facebook page and encouraging readers to like it if they enjoy your content
  • Sending out regular tweets about new blog posts or site updates
  • Posting relevant images on Instagram which may catch the eye of users

Responding frequently to comments that people leave under these posts (even if you disagree with them) Doing all this will not only help build awareness for your brand, but it could also lead people directly to your website through activity in your social feeds. Again, ensure you use keywords throughout these posts where appropriate so search engines can easily find them!

That’s all there is to it! Web optimization doesn’t have to be complicated – in fact, with these simple tips and tricks, you’ll be on your way to getting the traffic you deserve in no time.

What Is Inbound Marketing?

Inbound marketing encompasses SEO efforts as well as social media marketing. It uses several techniques so people will start seeing your content online and eventually click through to visit your website. Ultimately this helps you convert them into leads. The main goal of inbound marketing is to get found by new customers instead of directly advertising or soliciting a specific audience with a call-to-action.

Why Is Inbound Marketing So Effective?

Inbound marketing is so effective because it brings users to your website instead of you having to find them! It also helps build trust and authority, preventing losing customers. Visitors to your site must have a good experience. Otherwise, they may seek out another company. Furthermore, people spend more time in areas where they feel welcome, which increases their likelihood of becoming a lead or customer! People tend to visit websites high up on search engine results pages, too, especially if those results seem relevant to what they’re searching for. Optimizing your website can help you bring in new customers from search engines.

Search Engine Optimization and Inbound Marketing

Search engine optimization is optimizing a website so that search engines can find it. It’s very similar to inbound marketing, but it’s more about making your site easily accessible to search engines so they can index it and rank it higher on their results pages for different keywords. The higher you rank on the results list after performing a specific keyword or phrase search, the more likely people will visit your site! Also, having an optimized website helps people trust that you’re a legitimate business and potentially even take action because there will be less risk involved with doing business with you.

Search engine optimization and inbound marketing go hand in hand. This is because inbound marketing helps you get found by new customers, which signifies that you’re ranking high on search engines for relevant phrases. It’s important to understand that search engine optimization isn’t just about creating content with the right keywords. For example, this blog post optimizes specific keywords and provides users value instead of simply trying to rank highly on the search results page using spammy techniques. Generally speaking, SEO works best when used alongside other processes involved with inbound marketing like blogging, social media promotion, email marketing, etc., which are all covered extensively on this website.

SEO Ranking Factors

Search engines use many different ranking factors when evaluating your site. A few of the most important ones are:

  • Website loading speed
  • Mobile compatibility
  • Keywords and content relevant to the page topic
  • Domain and page authority
  • Number and quality of inbound links
  • Social signals (likes/shares)
  • Backlinks from other websites with relevant content and high domain authority. 

Most of these criteria are very similar to what Inbound Marketing uses. Regarding mobile compatibility, Google has been increasingly cracking down on sites not optimized for mobile devices. They’ve even released an update specifically to decrease the search rankings of websites that aren’t mobile-friendly.

Keywords are the words and phrases used when looking for information online. When you optimize your website for keywords, you make your website more accessible for people to find.

There are four different types of keywords that we work with:

Commercial keywords are keywords that people search for when trying to find a business. This could be something like “shoes” or “tires.” These searches’ commercial intent is to buy shoes or tires. If someone does not intend to buy your product, you will avoid using commercial keywords in your SEO strategy.

Informational keywords are words and phrases that provide a practical answer in a search engine result page (SERP). An example is when someone searches for [How many ounces in a cup?] They want an informational answer, not necessarily that they plan on buying cups or ounces. In this case, informational keywords might be good for optimizing your website.

Transactional Keywords are the keywords people search for when they have a specific number of dollars or items in mind. For example, transactional keywords might be a good fit if someone was trying to sell a product and wanted to optimize their website for Search Engine Optimization. Everything from “shoes” to “buying shoes online” would be an example of transactional keywords because people want to spend money purchasing shoes.

Navigational Keywords are the words used by people who already know where they want to go before they type it into their search engine. An example is typing “Amazon” into your web browser’s address bar. You already know what you’re doing, so there’s no need to explain further with keywords.

Optimizing Your Products and Services for Keywords

When optimizing your products and services for keywords, you want to ensure they match people’s words when searching online. If someone types “shoes” into Google and your website pops up as the first result, but the content on your site has nothing to do with shoes, then why would they click through? You could be missing out on a lot of traffic if your keywords aren’t matching what people are searching for. For example, it wouldn’t be practical to have a blog post titled “What Shoes Should I Wear Today?” without information about choosing shoes from an article or blog post. It might be better to title this article something like “Choosing what shoes fit your personality.” You can use keywords like these to make sure the content on your site is relevant and helpful for people.

When optimizing your website, it’s essential to keep track of what words currently bring in the most traffic; this way, you know what keywords to prioritize when making edits or adding new content. Some online tools will tell you which keywords are coming up the most so you can go back and edit accordingly. One of these free tools is Google Keyword Planner, but many others are available if this one doesn’t fit your needs.

Once you’ve used keyword research tools to determine what people type into search engines to find your website, it’s time to start crafting titles and headlines related to that keyword. For example, if you know that shoes are bringing in more traffic than any other keywords on your website, it would be wise to include keywords like this throughout your title tags, headers, meta descriptions, etc. This might sound overwhelming initially, but there are simple steps you can take to ensure your site is optimized for websites like Google.

Ensure Your Content uses the Right Keywords

The simplest way to ensure your content uses the right keywords is by inserting them into post titles and subtitles of blog posts or articles. You also want to use these exact keywords when creating page headers for each page on your website. Most blogging platforms will have a feature called “tags,” which can help you generate post titles related to the keywords you’re trying to target. For example, if I wrote a blog post about SEO, I might have “SEO” as one of my tags under each post. If your blogging platform doesn’t have this feature, you can go back and change your post titles or subtitles after initially publishing it.

Each page on your website should be optimized for whatever keyword brings people to that specific page. This means that if someone clicked on an article with the title “How To Make Chocolate Chip Cookies,” then the meta description and headers featured at the top of that page should revolve around chocolate chip cookies, how to work, what ingredients are needed, where you can learn how to bake them, etc. You get the idea. If you had a website about making your clothes and someone clicked on an article titled “How To Sew Your Dresses,” it wouldn’t make sense if the page only talked about sewing needles and what kind of thread to use. You should still mention these things in passing, but your content must match the keywords people are typing into their browsers before clicking through to your site.

What are Short Tail Keywords?

Short tail keywords are typically one or two words long and are the most commonly searched phrases on the internet. Because they are so widely used, short-tail keywords are also the most competitive ones to rank for. This doesn’t mean ranking for them is impossible; it just takes much more time and effort than targeting long-tail keywords.

Long-tail keywords are typically three or more words long, and they are less competitive to rank for because they aren’t as popular. Because of this, ranking for long-tail keywords is typically much more straightforward than ranking for short-tail ones. Targeting long-tail keywords allows you to be more specific with your content, resulting in a higher conversion rate.

When creating your website’s content, blog posts, and articles, using a healthy mix of short and long-tail keywords is essential. Short-tail keywords will attract more visitors from search engines since they are more popular, but if you don’t include long-tail keywords, you’ll make it harder for people to navigate your site. In addition, Long Tail Keywords will result in a higher conversion rate because they are easier to rank for and target specific needs that may not be met with short tails.

How Do You Conduct Keyword Research?

The first step in conducting keyword research is to develop a list of potential keywords. This can be done by brainstorming, using popular keyword tools, or looking at your competitor’s websites.

Once you have a list of potential keywords, the next step is determining which ones are worth targeting. This can be done by analyzing how many people are searching for that particular keyword, how difficult it will be to rank for that keyword, and how much competition there is.

The final step is to add those keywords to your website’s content in a way that makes sense for your audience. This means using them in titles, subtitles, headers, and meta descriptions, but it’s important not to overdo it, or your content will sound unnatural and spammy.

Keyword research is how marketers learn what people are searching to use those terms in content marketing campaigns. People often use commercial keywords related to products for sale, or navigational keywords, including brand names or popular addresses like

The most popular tool for keyword research is Google Adwords Keyword Planner, but marketers also use platforms like Moz and SEMrush.

Backlinks are links from other websites that lead to your website. When another website links to your website, this is called a backlink. Backlinks are essential for SEO because they help Google and other search engines determine the relevance of your website. The more backlinks you have, the higher your website will rank in search engine results pages.

Link building is one of the most important aspects of SEO because it helps internet crawlers understand what your site is about based on its incoming links from other sites. Search engines view websites that have many quality incoming Backlinks.

What are black hat SEO techniques? What are some examples of these techniques? [As far as I know, this particular phrasing is from an old dusty Wikipedia article on Black hat search engine optimization, which has been removed since that writing.]

Black hat marketing tries to deceive or manipulate a search engine’s understanding of a webpage’s content. This can be done by inserting hidden text or links, using external links to point to another site instead of hosting internally, and cloaking, where a publisher shows one set of information to users but uses a different data collection to benefit search engines.

IN RECENT YEARS, SEO marketing has become increasingly competitive, so businesses are becoming more experimental with their digital strategies. As a result, some SEO companies have begun to use techniques that violate Google’s Webmaster Guidelines to rank higher in SERPs.

Getting backlinks is an excellent way to generate targeted traffic and improve SEO. However, it would help if you get quality backlinks from other websites. Here are some tips on how you can get backlinks:

1. Write articles or blog posts that others can link to – Search for blogs in your niche and contact the website owners if they allow guest posting on their site. Give them an article on a related topic with a resource box containing links pointing to your website. If the website owner likes the article, they might publish it (with your resource box) and provide a link to it from their website leading to your post. Your article will appear extra valuable since the link comes from a third party.

2. Participate in online forums – Reddit is an excellent place to start looking for outlets. Search for subreddits related to your niche and join the discussions there. Post an interesting comment or question with a backlink pointing to your website as the source. Other forum members will check out your website because of their interest in your comment; some might even leave a backlink! This strategy works effectively since others will promote you without expecting anything. It is ideal if you have limited resources but still want quality backlinks from high-authority websites/forums. Furthermore, search engines also value these links more than other links.

3. Backlinko – If you don’t know where to start, search for blogs in your niche using Backlinko’s link prospecting tool. The tool will give you a list of websites linked to similar content, making it easier to contact them and ask for backlinks (with resource boxes included).

4. Ask other people – If people like your website or post enough to want to share it with their audience or community, then ask them if they could also provide a backlink! Don’t be afraid; they might not even expect anything in return! However, ensure that the website has high authority since you wouldn’t want the backlinks from other websites to go unnoticed by search engines. You can check how relevant a website is to yours using Moz’s Open Site Explorer.

5. Link in your emails – If you are into email marketing, then you should know that every time you send an email asking for something (e.g., feedback), then include a link in your signature with an invitation to check out your site if the recipient is interested in what you are offering!

What is PageRank and Domain Authority?

PageRank is one of Google’s ranking factors which assigns a number value on how important the source of each backlink is–a higher PR signifies more authority than a low PR. Another factor used by search engines is domain authority or DA, which reflects how authoritative your website seems through the number of high PR backlinks pointing to it. DA is calculated by using SEOmoz’s Mozscape API.

What is Domain Authority?

Domain Authority is one of many metrics developed by Moz that predicts how well a website will rank on search engines. Similar metrics include MozRank, Market Samurai Rank, SERPStat, Link Research Tools Rank, SEOToolSet Trust Score, and Cognitive SEO Index. These tools are based on different algorithms or formulas using attributes associated with links or domain names that help predict rankings for organic search queries (such as “car insurance quotes”). Generally speaking, the higher Domain Authority your website, has, the more likely you are to achieve high search engine placement for relevant terms.

What is PageRank?

PageRank (PR) is an algorithm developed by Google in 1998 to rank web pages in their search engine results. The higher your page’s PR, the better you rank for key search terms. In a nutshell, PageRank assigns a numerical weighting value to each element on a webpage based on how many links point to those elements from other websites. With this weighting scheme, any link “votes” for the pages means a vote value equal to the number of links the link receives pointing back at the original website. For example, if a web page has three internal links and ten external links pointing at them, each connection often has a vote value.

What are a SCOOP and

SCOOP stands for Schema Creative Options Project and refers to a community-based initiative to improve search engine result pages (SERPs) by using structured data markup on web pages. Structured Data Markup refers to any method that can annotate content to be more easily understood by machines. This type of code allows website developers to provide information about their web pages directly within the HTML code, making the information available to web crawlers. Big companies are working together through, an organization formed by Google, Microsoft, Yahoo!, and Yandex. These big internet companies have commonly agreed on standards to make it easier for machines to understand web pages.

What is an HTML tag?

An HTML (HyperText Markup Language) tag is the most basic unit of an HTML document that tells the browser how text and other content should be displayed on a webpage. Tags are enclosed by angle brackets, written like this: <tag>. Each website has at least one HTML file containing all its tags and likely has additional files for CSS (Cascading Style Sheets) and JavaScript.

How does Google crawl websites?

Google crawls the internet using software called Googlebot. It uses spiders or web crawlers to follow links from one page to another, download elements on a web page, parse information about the downloaded pages, and follow links on those pages. When someone searches for something using Google, their query is sent to Google’s nearest server, where it is then parsed by Googlebot and returned to the user as search results.

What is Nofollow?

Nofollow is code that tells search engines not to follow a link. This shows that an author does not endorse that website or any of its links, which will have little effect on the web page’s ranking.

Many relevant and high PR/DA links can improve your website’s rankings, but you must get suitable backlinks. Getting spammy or irrelevant links that point to your website will harm your ranking since search engines consider these low-quality links that do not contribute much to Google’s algorithm. Some websites with few but relevant and powerful backlinks can rank higher than others with numerous low-quality backlinks! However, if your link sources are high enough, it might be enough to push your website higher in rankings.

There are several ways that you could get high-quality backlinks:

1. Participate in online discussions – A guest article with a relevant and robust resource box can drive traffic to your website, primarily if published on a website with high DA since the resource box pointing back to your site will contain compelling links. If the article gets popular, it might even rank on Google’s first page for your targeted keywords! However, make sure that these articles contain not just general information but also unique and helpful insights into the topic discussed–this way, people will appreciate it and read it! You can also become an authority by providing advice and help to various communities, forums, and other platforms (e.g., Reddit).

2. Write guest posts – If you don’t want to share excellent content on experienced blogs yet but still want potent backlinks, try writing a guest post! Don’t be afraid; it’s not that hard! Search for blogs in your niche and find the ones with few posts (to make sure they are new) and high PageRank/Domain Authority–these are most likely websites/blogs which have yet to discover your website or blog. Contact them with your excellent content plus a resource box pointing back to your site, asking if they could provide a backlink for you–they might say yes!

3. Make friends with online authorities – You can contact various web admins and bloggers and ask them if they could link back to your website (with a resource box) since you like their site and found it helpful. Don’t forget to tell them about the content you’ve put up on your website/blog because most online authorities will need this information to ensure it is relevant. Otherwise, they might not even consider linking to your site! However, don’t use this marketing technique too often since Google considers such approaches spammy; remember that quality beats quantity.

4. Social media promotion – Social media platforms such as Facebook, Twitter, and Pinterest are all giant networks full of active users who would love to hear about your excellent content! However, don’t spam them–try to keep it natural and let your social media profiles appear more personal.

5. Pay for promotion – Online marketing is all about reaching out to as many people as possible, so if you have the money, consider pay-per-click (e.g., Adwords) or cost-per-action (CPA) marketing techniques where you can easily spend a few dollars to get backlinks from high authority websites/blogs! However, be mindful of your budget since this can fast become an expensive technique if not done correctly.

6. Interlink – Your website’s internal linking structure might also help improve search engine rankings since Google considers pages with many links pointing back to the famous and essential. However, don’t overdo the internal linking; keep it at a natural ratio to avoid spamming your visitors.

Why Is It Crucial To Understand SEO?

It is vital to understand SEO because it can significantly impact how your business is perceived online, primarily if you rely heavily on the Internet for customers. Having or not having an optimized website can mean all the difference between being successful and failing spectacularly! Also, by understanding SEO better, you can adequately address any issues with your site to improve its ranking among search engines. Additionally, knowing more about what makes a site rank higher will allow you to create content that potential leads seek. This essentially means getting found by new customers who are ready to convert and can help grow your business!

Is SEO Dead?

No, but traditional SEO has changed drastically over time. It will keep up with new technological developments and Google’s goal of providing relevant, up-to-date information. As such, business owners need to keep up with the ever-changing landscape of SEO and stay informed about how best to optimize their pages. And because cannabis is almost a new kid on the block, cannabis SEO or search engine optimization is the ideal tool for these business websites to invest in.

SEO is the process of optimizing your website so that it can be found on search engines. It’s similar to inbound marketing but has more to ensure your site performs well on search engine results pages. Search engine optimization is crucial if a business relies heavily on the internet for customers, almost all businesses nowadays! This blog post discusses how SEO works, why it’s essential, and what makes some websites rank higher than others according to different criteria. To learn more about SEO, including improving your site’s rankings, visit our FAQ page or pop-up box near the top of this window! Also, remember that SEO doesn’t always mean spamming keywords because having quality content is more important most of the time.

Content Marketing and SEO

Creating original, high-quality content is the best way to boost your dispensary’s online presence.

This means blog posts, reviews of dispensaries in your area, and informative articles about marijuana strains and products. Having lots of varied content on your site will help you stand out from the crowd and attract more attention – even if someone isn’t explicitly searching for dispensaries!

When writing blog posts or creating new pages for your website, you should always include keywords naturally within the text. Keyword stuffing (adding repetitive keywords into text) will look bad and prevent Google from adequately categorizing your site, decreasing SEO rankings.

What is Content Marketing?

Content marketing is the process of creating and distributing content to attract visitors.

It’s not just about blogging all day, although that plays a big part. Content Marketing can be anything from tutorials for how-to videos or infographics about trending topics.<=

Creative Summarization:

The purpose of this section will be to provide an overview of what exactly constitutes “content.” To create engaging posts, you need something interesting! Here are some tips which may help with your writing endeavors:

  • Make your content stand out by adding an aspect of entertainment.
  • Remember who your audience is, and write for them!
  • Solve their pain points! Answer questions that they may have about the problem that you are addressing.
  • Ask yourself – Why should anyone read this? What value does it bring?
  • The information needs to be top quality, don’t expect people to flutter to low-effort posts. Get feedback on your ideas before you commit to creating the base. Optimize for keywords, so Google will rank you higher in search rankings (we will get into this later).

Don’t be afraid to experiment with different ideas, but keep a consistent tone and style throughout your blog or content marketing portal.

People who link to good content are going to attract more readers. Ensure that the pages you tie to your site will help bring in new traffic from other sites. It’s much like networking – establish friendships, get your name out there, and you’ll start seeing returns eventually.

Make a Content Marketing Plan

It can take time for people to find your blog or website, so you must have an extensive plan about what you want to accomplish by running such campaigns. Write down some articles that will be helpful and ways to improve them.

– For example, if you are trying to market your new programming course, you could have an article on the ten most common coding mistakes, an infographic comparing Ruby on Rails versus Python, or maybe even a tutorial video showing debugging skills to find application bugs.

A blog is essential for building trust with the audience by establishing yourself as an expert on valuable and relevant information.

– Updates provide quality content that people can comment on and share with their followers. This results in organic exposure since content spread across social media platforms!

Content Marketing will strengthen brand awareness while providing search engine ranking benefits for blogs and websites. Much of this marketing strategy requires creativity because it’s insufficient to throw together a few articles and expect them to go viral.

On the Internet, “Content is King,” so work hard to create engaging content that will drive traffic. Establish a tone for your site and stick with it! Ensure that everything from the fonts to the images you put up is consistent throughout your posts.

To get people’s attention, you must stand out from other blogs, news sites, and social media channels that clamor for online clicks! The best way to do this is by creating fresh new ideas based on search trends or aspects of common interest in your niche field. Google Analytics will show what consumers are searching for, but only if you know how to read the results – this information can shape what kind of content you will create and how it should be distributed.

The Plan:

1) Have a schedule for posting new content. Make sure that you provide enough time for promotion and social media sharing!

2) Monitor social networks like Twitter and Facebook where your customers congregate – they might share newsworthy things about your company if they are happy with the services they have received. If you notice any online buzz on social media platforms or review sites, encourage people to give feedback by rewarding high-quality contributions. However, be careful not to spam these websites, as most people dislike unsolicited promotional messages.

3) The website’s ” voice ” must match across all its pages. People want to anticipate the things they will encounter when visiting your online articles or products. They should feel familiar with you, so it is crucial to keep everything consistent!

4) Don’t forget about other channels like StumbleUpon, Delicious, or Reddit, where people congregate on forums or image boards. This kind of content can go viral, especially if it has a catchy title,, however, stick with what works best for your brand’s unique tone.

5) Track all of the content you post (articles, tags, etc.) using Google Analytics so that you can see which pieces are getting shared the most – don’t be afraid to establish goals for yourself by setting up specific ways in which you will measure your success.

6) Use the data you collect to determine where your target market is, what languages they speak, and how much attention they pay to various topics. Google Trends can show you how many people are searching for specific keywords – this information could help you determine what kinds of products or services should be created to meet demand or inspire new ideas!

7) If something is not working, don’t hesitate to scrap it and start with a new approach. Developing an audience who trusts your brand takes time, so be patient! Even if your content marketing campaign doesn’t produce results immediately, it will still act as proper SEO practice since web crawlers look at various website texts when considering page rank.

8) Try to be as unique as possible! Use the web to your advantage and study what your competitors are doing so that you can develop a strategy that will blow them out of the water! If they have a vast following, join forces with them on an exciting project – it’s all about generating buzz, so finding creative ways to interact with others is essential.

9) You’ll find that after a while, some content starts to appear stale, don’t worry about this too much because you can always re-purpose posts by looking at them from a different angle or repurposing titles/tweets which might fit better on social media sites like Pinterest or Instagram rather than blogs.

10) Don’t ignore conventional forms of promotion like television or radio. This content should be consistent with your brand’s image and will be key in establishing how consumers perceive your business.

11) If you’re running short on time, it might help to outsource some projects to other people; there are many places online where you can hire freelance writers or search engine optimization consultants who can speed everything up for you! Keeping track of all the digital marketing activity can be tricky, so delegated tasks if possible – don’t forget that working with other marketers is also a great way to generate fresh ideas because different perspectives can allow you to see problems from new angles.

12) Failures are an inevitable part of the experience. However, success won’t always happen overnight, so don’t get discouraged – it’s always better to try many different things than be scared to act! Keep reading content marketing blogs and studying best practices to hone your skills.

13) Remember that nailing down your target audience is an ongoing process. Your initial research should only serve as a starting point since it will change over time based on your new experiences. There are no fundamental “rules” for creating content for people. Still, there are many ways in which audiences can respond positively or negatively to particular messages, which is why analysis is essential.

14) Don’t rely too much on past successes because adjusting is difficult if something doesn’t go according to plan. Be flexible about your strategies and anticipate problems before they happen so that you can respond quickly to any issues. The time web crawlers notice changes will vary, but updates that aren’t picked up are useless.

More Pointers for Content Marketing

15) If you’re using paid tactics, set goals in advance by establishing success in how many website visitors or sales are generated. As with content marketing, results won’t be immediate; however, if everything is done correctly, then over time, income should go up because paid ads are one of the best ways to get more people interested in your brand.

16) It’s good to experiment with anything related to digital marketing since this helps you determine what works and what doesn’t. By finding out what people like, you should hone in on your strengths and improve your weaknesses. This information should assist with long-term planning so that the future should be bright even if the short-term isn’t perfect.

17) If any negatives are associated with creating content, it’s important not to get too upset! Not every piece of content will go viral, so don’t take failures personally – instead, enjoy all your successes because these can teach other people about the benefits of engaging with your brand. Even negative comments can bring new members to your community, so try to stay positive!

Analytics and strategy

Google offers several tools to help business owners determine which terms they should target to receive the most site visitors. There are also specific sites like SEO Chat that provide further information about optimizing your website. Additionally, there are ways for you to learn more about keywords and phrases through resources such as Google Trends. This allows you to see what’s popular and trending at any given moment to plan better how best to reach your audience.

What is Google Analytics?

Google Analytics is a service offered by Google that allows business owners to track website traffic and activity. It provides data such as how many people have visited your website, where they came from, and what pages they viewed. This information can help you decide on website design, content, and marketing strategy.

Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. It is a free service, and it is easy to set up.

A unique feature of Google Analytics is that you can use the service to track user activity on your website after people click on external links, such as in emails or when someone makes a purchase. You can set up Google Analytics to track users’ activities for you.

However, if you want to accurately track visitors referred via an email link or affiliate link, etc., you must use campaign tracking, including a referral tag with your tracked links. Campaign tracking lets you see how many conversions occurred after clicking a tracking link and before arriving at your site. Truthfully, it only works correctly if the visitor follows the referral path. If this is not done correctly, all campaigns will be counted as referrals, which means your campaign reports will be overstated.

How does Google Analytics work?

Google Analytics aims to help you learn which keywords and phrases are most successful in driving traffic to your website. For instance, you can find this information by looking at the search terms that bring people to your site in the “Queries” section of Google Analytics. If they relate to what you offer, they may be effective keyword phrases you should consider using on your website.

To set up Google Analytics, visit To learn more about using the service, visit or email us at

What is the attention ratio?

The attention ratio measures how many people pay attention to an ad compared with how many see it in passing. This helps marketers understand whether or not their ads are wasting money by being overly intrusive. The formula for the attention ratio includes dividing CTR (click-through rate) by total impressions. You can then compare this number against other potential ad placements to determine which ones are most cost-effective for you to use.

Helping Businesses Grow, Organically

Purple Noodle Marketing specializes in helping cannabis businesses grow online. They aim to help their clients gain sales and brand recognition while complying with local regulations. They are an advertising agency based out of Denver, Colorado, that allows small cannabis startups to compete, all without breaking any rules or limitations set by the community they’re serving.

Purple Noodle was founded by two people eager to build something to help people make their dreams come true. One day, Ed Higgins read an article about how difficult it was for marijuana dispensaries to advertise on Facebook due to community regulation; this opened their minds to a market filled with potential. They went right to work figuring out what their marketing strategy would be.

They decided to focus on organic search engine optimization and began building a plan to make their clients sound like reputable businesses: professionally focused and informative. They also wanted their clients to develop good relationships with small communities by hosting events and support groups tied to the marijuana culture. Many people who smoke recreationally may not feel comfortable going into a dispensary until they feel it’s okay for them to do so; by organizing events and creating a community around cannabis products, Purple Noodle can get exposure for their clients while also helping out the local neighborhood—a win-win situation for everyone involved!

Getting Onto Popular Search Engines

When trying to get onto Google, Yahoo!, or Bing the three most popular search engines), it can be challenging to get past the algorithms and onto the front page. Purple Noodle helps clients by creating quality websites for them; this is what Google loves, and it rewards people who put time and effort into their sites with better rankings in search engine results pages (SERPs). The more time a business spends working on its online presence, the better it will do in organic search, primarily with an agency like Purple Noodle Marketing.

There’s no limit to how big a small cannabis startup can grow when they’re in charge of how much money they want to spend on advertisements: some companies choose to go all out while others operate under a tight budget. Either way, Purple Noodle ensures its clients control their company’s growth and development without worrying about breaking the rules or spending too much money.

Purple Noodle Marketing is a team of professionals who help cannabis companies grow in a way that benefits everyone involved; they’re committed to helping small businesses get out there and be successful while remaining completely compliant with all local laws and regulations. And since the discussion is about cannabis SEO- search engine optimization, why not try us?

About the Author: Ed Higgins is the Cannabis Executive Officer or CEO of Purple Noodle Marketing. He has a deep understanding of cannabis products and helps small businesses succeed. He has over 20 years of experience in SEO, Brand Building, Web Design, Commercial Art, and SEM. Ed is a pioneer in the (Legal) Cannabis Marketing community.

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