Helping your Business Grow, Organically!
In this article, we will talk about the importance of SEO for cannabis businesses. Also how you can use Purple Noodle as your marketing agency to help make it happen. We’ll start with a brief overview on what SEO is. Why it’s so important for cannabis companies to utilize these practices? Then, we’ll dive deep into local SEO. Mainly, how you can create content that gets noticed in search results. Finally, I’ll introduce our company Purple Noodle Marketing which has helped many clients rank higher on Google by utilizing best practices when creating content, and videos featuring their products or services.
What is Cannabis SEO?
Cannabis Search Engine Optimization (SEO) is the process of altering your content and copy. The priority is to increase the likelihood of appearing in search engine results pages. For more information, subscribe to our notiifcations!
If your cannabis business isn’t showing up when potential customers do a search, you are at a huge disadvantage against competitors who do have a presence in search.
It’s all about the keywords and content. Getting those keywords to rank high for your target audience is crucial to drive traffic. To do this, you need content that includes relevant keywords. The content must also be interesting to readers. You also want to make sure any links coming into your website are from credible domains. Google looks at these factors when deciding where to rank you.
Cannabis SEO: Why it’s so important?
A recent article by MJINews reported that the number one question asked to Google is “How to get rid of cannabis smell?” This question has been asked over 1 million times in the past 12 months alone! If this isn’t a clear indication of the need to get into search engine results, I’m not sure what is.
What’s even more interesting is the number two search term for cannabis related queries: “best way to grow cannabis.” It’s safe to say that a large amount of this traffic would be interested in purchasing products from your business.
But how do you reach these people? That’s where Cannabis SEO comes in.
How can Purple Noodle help your business?
Purple Noodle is a marketing agency specializing in helping businesses like yours get into search results for their target audience. We specialize in Cannabis Search Engine Optimization. Our team of expert marketers and content creators work together to create content that will rank highly on Google. We have a experienced proven strategy and execution plan that drives growth organically.
Our process is simple: We start by gaining a deeper understanding of your industry and create an SEO strategy that’s fit for your company. Then, we execute a plan that can be managed on our end so you don’t have to worry about the technical side of things and can focus on what you do best – moving Cannabis product!
What kind of Cannabis content works?
People are looking for practical, easy to digest information when doing a search on Google. And video is often more effective in this space than other forms of copywriting because people can see and hear the information being presented, rather than reading it. It’s also important that you create videos that include relevant keywords you want to rank for.
For example, what do you do if a cannabis business is located in Seattle and wants to reach people interested in purchasing their products? They may want to create a video featuring the dispensary’s most popular strains for the month of January. People searching Google will more than likely be looking at strain names as keywords, so it makes sense to create videos that use these terms in their title and description.
How can Purple Noodle create custom videos for you?
The best way to create a video is from the beginning stages of your business’s growth since it’s critical to do keyword research on all things related to your industry including: product names, company name and location. Once you have identified what terms you want to rank for, it’s easy to create compelling content that includes these keywords.
Once we’ve created your video and finished SEO implementation, we will publish it on our YouTube channel so everyone can easily find out about your company. We recommend choosing a series format with an ongoing story line that takes place in different locations, such as a dispensary or grow operation. A series allows viewers to follow along and become invested in your business’s process, view count will increase as more people subscribe to stay up-to-date with the most current episodes!
This is an example of a successful video for cannabis:
In need of marketing help? Contact Purple Noodle today!
If you’re looking to get more clients through Google, or any other search engine for that matter, then contact the experts at Purple Noodle about our Social Media Marketing Services. We craft custom strategies and execute plans to dominate in organic search results for your business vertical.