Cannabis Brand Identity goes beyond the visual representation of a Cannabis company or Marijuana product. It’s a lot more than just the logo. Cannabis brands are not allowed to use their company name on packaging, but instead must create an easily recognizable symbol or design that will be displayed prominently. This creates a unique opportunity for cannabis companies to stand out from one another and really establish what part of the market they’re trying to dominate. Is your brand looking for new customers? Try using bright colors and clean lines. If you’re going after loyal customers, emphases on creating a Cannabis lifestyle is the way to go.
Why Does Cannabis Brand Identity Matter?
Building a strong Brand Identity starts with a story. That story is a narrative that builds the mission and identity for the company. Yes, It includes logos, colors, fonts and other design elements that are used to convey an idea about a brand or product. When building out your identity, also include a link to your current style guide so that designers can see how they should design your logo and other branding elements.
How to Create a Cannabis Brand Identity
There are many examples of Cannabis brands that have developed their own identity through their branding. Brands like The Golden Goat Company use bold colors in their logo and packaging for example to draw attention to the products they sell. Other companies such as Tumbleweed Express use more neutral tones with subtle branding so people can’t tell what it is until it’s opened up. There is no one right way to do it, but here are a few of the ways that have been effective for these brands:
– Developing a style guide and using your own assets (logos, color palette). – Establishing themselves as experts. – Utilizing cannabis culture imagery.
Sometimes building your brand identity can be easy with a little help from other branding professionals or companies who specialize in this area. This article has given you some insight into how Cannabis Brands have done so far, but there are many more creative and innovative methods yet to be discovered! Explore what’s out there before taking any final decisions on how to build yours! And remember if you need assistance with branding let us know. 😉
The Style Guide
A Style Guide will not only give employees guidelines on how to represent the company externally but it also provides clarity internally. Establishing standards of design, content, voice inflection, social media style guides are all important pieces in an effective branding strategy.
A style guide is a document that establishes the visual identity of your brand. It includes logos, colors, fonts and other design elements used to convey an idea about a company or product. When building out an Identity for Cannabis brands it is important to include this in order to establish what you like as well as how people should create these branding elements when designing for you. For example, if someone wants to use purple within their business they would need approval from the cannabis brand before doing so because Purple could be associated with another industry which may cause confusion among consumers. Instead using something more neutral such as Blue might make sense instead since blue goes with everything!
The Importance of Marketing Your Brand Well
Branding is an important step in any business. You need to be able to know what you are selling, and who it is for before anything else can happen. When determining the branding for your Cannabis brand there are some things that should be considered:
– Who is your target audience?
– How will this help them understand more about what you offer?
– Does your product fit into a certain industry category by its nature (i.e., food)? If so, how does that impact the branding needs from other industries as well? If done properly Brand Identity can protect against market fluctuations and help build an enduring, recognizable Brand in the marketplace. Your raving fans will recognize your Brand from many miles away if done right.
Maintaining the Integrity and Trustworthiness of Your Brand
Cannabis SEO begins with the keywords you choose to include. Cannabis businesses should focus on what their customers are searching for and use these words that will bring them relevant traffic from search engines like Google or Bing. Keywords can be used in links, article content, blog posts and more to help improve visibility online. Cannabis websites should also make sure they have a page title (which is usually displayed as part of the link) which includes keywords so it’s easier for searchers to find your site when looking through results from a keyword query.
Your Brand Identity is a living, breathing entity that needs to stay fresh and relevant in order for your customers to connect with the values you represent. Brands have an obligation to show integrity by providing high quality products or services at competitive prices. If this isn’t happening, it will harm productivity and will eventually lead to customer abandonment of their product or service offerings.
This may result in significant monetary losses from lost revenue as well as damages caused by litigation over false advertising practices, etc., which can be avoided simply by maintaining the Integrity and Trustworthiness of Your Brand! Stay True To Who You Are And What You Offer In Order To Grow Successfully For The Long Term!
If you can be truthful and honest with your Brand and speak to the values you stand for while providing value that is both tangible and intangible, you will build a rock solid Brand Identity in the Cannabis Marketplace. Having consistency within these items can help build trust among potential customers when they see them out in their community as well as provide clarity among the increasing amounts of clutter presently in the industry.
