It’s finally here! Well actually its been here but we have all been a bit busy here in the United States with elections and such. Now that thats died down for a while(Just kidding says Presidential Election of 2024, :), we can focus on marketing our marketing book! After years of hard work, we’ve published our first book, Purple Noodle Marketing: Helping Cannabis Businesses Grow, Organically.
Purple Noodle Marketing: Helping Cannabis Businesses Grow, Organically
If you’re in the cannabis industry, then you know that marketing is key to your success. But what if you don’t know where to start? That’s where Purple Noodle Marketing comes in. This DIY guide to cannabis marketing is packed with tips, tricks, and strategies to help your business grow.
Purple Noodle Marketing is the first book of its kind, written by cannabis marketer Ed Higgins. It’s a DIY guide to cannabis marketing, full of tips and tricks to help you grow your business organically. And it’s available today! This book is perfect for entrepreneurs who want to learn how to market their business without breaking the bank.
You can get your copy of the book today on Amazon, and we hope you find it helpful in your cannabis marketing endeavors. In this book, we cover a wide range of topics, from developing a marketing strategy to advertising and PR. We also provide case studies of successful cannabis businesses so that you can see real-world examples of how marketing works.
Purple Noodle Cannabis Marketing
Whether you’re just starting out or you’ve been in the industry for a while, Purple Noodle Marketing will teach you everything you need to know about cannabis marketing. It covers all the basics, from creating a brand to driving traffic to your website. And it’s packed with real-world examples and case studies from some of the top cannabis businesses in the country.
It’s a book mainly written from the technical processes and analytics more that flash and hype. We wrote this book because we believe that cannabis businesses need access to quality information about marketing, and we hope that Purple Noodle Marketing will help fill that need.
Understanding Cannabis and Cannabis Marketing
Cannabis is quickly becoming a mainstream topic, as more and more states legalize it for medical and/or recreational use. This presents an interesting opportunity for businesses in the cannabis industry, who can now market their products and services to a wider audience. But how do you go about marketing a product that is still technically illegal at the federal level?
One way to approach cannabis marketing is to think of it like any other product. You need to identify your target audience and create content that resonates with them. You also need to make sure your branding is consistent and professional. It’s important to be mindful of the laws in your state, and to stay away from any marketing that could be construed as promoting illegal activity.
Cannabis Marketing: Where to start?
A good place to start is by creating a website or blog that discusses all things cannabis-related. You can write about the history of cannabis, the benefits of using it medicinally, or the latest industry news. You can also share recipes, tips, and tricks for using cannabis products. If you’re not sure where to start, there are plenty of online resources that can help you get started.
Social media is another great way to reach your target audience. You can post updates about your business, share images and videos of your products, or hold online contests and giveaways. Just be sure to follow the social media guidelines for your state.
Offline marketing tactics can also be effective when targeting cannabis consumers. You can distribute flyers, post stickers or posters in relevant locations, or run ad campaigns in local newspapers or magazines. Just be sure to check with your local advertising regulations first.
Overall, it’s important to be creative and innovative when marketing a cannabis business. There are many different ways to reach your target audience, so don’t be afraid to try something new. By following these tips, you can create an effective marketing strategy that will help your business grow successfully.
There are many things to consider when marketing your cannabis business. How do you reach your target audience? What is the most effective way to communicate your message? And, most importantly, what is the best way to stay within the bounds of the law?
Thankfully, there are plenty of resources available to help you navigate these tricky waters. Ed Higgins’ book, “Purple Noodle Marketing: Helping Cannabis Businesses Grow, Organically”, is a great place to start. It provides a comprehensive guide to marketing your cannabis business, from developing a strategy to creating effective advertising and PR campaigns.
Another great resource is the website 420 Marketing Guide. This website is dedicated to helping cannabis businesses grow and succeed through effective marketing. They offer articles, tips, and tutorials on a variety of topics, from website design to SEO to social media marketing.
When it comes to cannabis marketing, it’s important to stay informed and up-to-date on the latest trends and best practices. By following the advice of experts like Ed Higgins and the team at Purple Noodle Marketing, you can ensure that your cannabis business is reaching its full potential.
Purple Noodle and Cannabis
The marijuana industry is booming, and with good reason. This natural plant has been shown to provide relief for a variety of medical conditions, from chronic pain to anxiety to cancer. As more and more states legalize marijuana for both medicinal and recreational use, the cannabis industry is rapidly growing.
If you’re looking to get involved in this booming industry, it’s important to understand the basics of marijuana marketing. Here are a few tips from the book:
1. DO YOUR RESEARCH
Before you start marketing your cannabis business, it’s important to do your research. Know your target audience and what appeals to them. What type of advertising will be most effective in your market? What are the laws and regulations governing cannabis marketing in your state? Make sure you are familiar with all aspects of the cannabis industry before launching your marketing campaign.
2. CREATE A STRATEGY
Just as you would with any other business, you need a solid marketing strategy if you want to succeed in the cannabis industry. Your strategy should include goals, objectives, target markets, strategies and tactics, and budgeting. It’s also important to keep in mind the unique challenges of marketing marijuana businesses, such as restrictions on advertising and lack of standardization across states.
3. USE APPROPRIATE MEDIA
When advertising a cannabis business, it’s important to use appropriate media outlets. Traditional advertising channels such as TV, radio, and print may not be available or effective for cannabis businesses due to restrictions on marijuana advertising. However, there are many other media options available including online advertising, social media, PR, and events. Be creative and experiment until you find the channels that work best for your business.
4. BE PREPARED FOR CONFLICTING LAWS
As the cannabis industry continues to grow, it will likely come into conflict with federal law. At present, marijuana is still classified as a Schedule I drug under the Controlled Substances Act, meaning it has no accepted medical use and a high potential for abuse. As long as marijuana remains illegal at the federal level, businesses in the cannabis industry will have to navigate conflicting state and federal laws. This can be difficult but it is essential to stay up-to-date on all relevant laws and regulations if you want to succeed in the cannabis industry.
The Purple Noodle Marketing Conclusion
Whether you’re just starting out or you’re looking to take your business to the next level, this book has something for you. Purple Noodle Marketing is available now on Amazon and other major retailers. So what are you waiting for? Order your copy today!